During my time at IGT, my primary responsibility was to infuse the design department with innovative ideas, strategic thinking, and drive the team towards embracing a new era. As they sought a fresh perspective in the lottery sector, I took the initiative to propose a transformative approach for the UI, aiming for a contemporary and captivating user experience. I conducted an extensive audit of all systems to ensure user-centered design principles were at the forefront.
Notably, the scale of products at IGT was among the largest I had encountered, making it one of the most significant applications/websites I've worked on to date. The experience gained from working with IGT continues to have a significant impact on my professional growth.
This project demanded a harmonious collaboration between designers, developers, and business analysts. However, at IGT, the process of briefing designs was burdensome, with discussions buried within lengthy ninety-page business requirement documents. As a result, constructing projects seemed challenging initially.
Yet, with unwavering perseverance, I introduced a fresh dialogue-centered approach, successfully aligning the team's efforts to create a sleek and forward-looking product. Through our dedicated efforts, we launched a beta version and secured a new client, propelling IGT towards its profit and UX goals. This achievement culminated in the development of the brand new application.