Featured projects
The blood, sweat and late night beers
our Approach
The Years
01
2022 - 2023
DML Marketing - UX Design Director
Spearheaded the digital and creative output of the studio as the UX Design Director. Led a team of designers and developers to create innovative user experiences across various digital platforms. Implemented strategic initiatives to enhance user engagement, usability, and overall customer satisfaction and collaborated closely with cross-functional teams, including marketing, product management, and clients, to align design objectives with business goals.
Lead UX Consultant - Also in my time I was contracted to be Nokia's UX Consultant for the global website during the rebrand and reskin of all their digital products and services.
Spearheaded the digital and creative output of the studio as the UX Design Director. Led a team of designers and developers to create innovative user experiences across various digital platforms. Implemented strategic initiatives to enhance user engagement, usability, and overall customer satisfaction and collaborated closely with cross-functional teams, including marketing, product management, and clients, to align design objectives with business goals.
Lead UX Consultant - Also in my time I was contracted to be Nokia's UX Consultant for the global website during the rebrand and reskin of all their digital products and services.
02
2019 - 2022
IGT - Lead Senior UX Designer
Running a team of four designers across Poland, America and the UK, we take on customer projects and develop our own baseline products to define industry standards.
WI Lottery - One of my designed applications went on to score a 4.8 stars on the App Store with over a 1000+ public ratings
Awarded - Best Lottery Product of the Year 2021
Running a team of four designers across Poland, America and the UK, we take on customer projects and develop our own baseline products to define industry standards.
WI Lottery - One of my designed applications went on to score a 4.8 stars on the App Store with over a 1000+ public ratings
Awarded - Best Lottery Product of the Year 2021
03
2019 - 2022
Fyous & Itch Group - Head of Brand
Helping to lift this startup from idea to in store. Creating campaigns for lead generation and social drives. Helping to shape the product and aid design into and through market.
Great opportunity to work closely with the product teams and engineers to better a product devised through audience finds and research.
From branding to website, I've crafted it from the ground up as the idea was so good, it deserved it!
Helping to lift this startup from idea to in store. Creating campaigns for lead generation and social drives. Helping to shape the product and aid design into and through market.
Great opportunity to work closely with the product teams and engineers to better a product devised through audience finds and research.
From branding to website, I've crafted it from the ground up as the idea was so good, it deserved it!
04
2016 - 2019
PS London - Senior Creative
Working on a variety of clients in the education, automotive and consumer space. I am responsible for leading conceptual pitch work, branding and digital design in the department. As a senior creative, I work on everything from conceptual ideas to design execution and copy. Key responsibilities and capabilities:
• Working closely with client service members and strategic partners to determine the best creative routes
• Developing innovative ideas and long running campaigns to help activate services and products for all clients
• Integrated campaigns, branding, videos and digital design, magazines, print ads and high-end direct mail
Awarded - Bottomline Migration Campaign won Marketing Campaign of the Year in the 2020 Payments Awards
Working on a variety of clients in the education, automotive and consumer space. I am responsible for leading conceptual pitch work, branding and digital design in the department. As a senior creative, I work on everything from conceptual ideas to design execution and copy. Key responsibilities and capabilities:
• Working closely with client service members and strategic partners to determine the best creative routes
• Developing innovative ideas and long running campaigns to help activate services and products for all clients
• Integrated campaigns, branding, videos and digital design, magazines, print ads and high-end direct mail
Awarded - Bottomline Migration Campaign won Marketing Campaign of the Year in the 2020 Payments Awards
05
2014 - 2016
April Six - Mid/Senior Art Director
Reporting to the Creative Director, I was a creative team lead, responsible for all art and design aspects of campaigns and pitches at this specialist B2B technology agency. I worked alongside two senior writers on some of the agency’s top clients, supporting client services teams in the UK and US.
Awarded - B2B Agency of the Year 2015
Reporting to the Creative Director, I was a creative team lead, responsible for all art and design aspects of campaigns and pitches at this specialist B2B technology agency. I worked alongside two senior writers on some of the agency’s top clients, supporting client services teams in the UK and US.
Awarded - B2B Agency of the Year 2015
06
2012 - 2014
April Six - Jnr/Mid Graphic Designer
As a Junior Designer, my role quickly progressed into a fully fledged design position. In those two years I gained a wealth of industry insight and significantly grew my capabilities as a Creative Designer.
As a Junior Designer, my role quickly progressed into a fully fledged design position. In those two years I gained a wealth of industry insight and significantly grew my capabilities as a Creative Designer.
07
2011 - 2012
SmartCigs - Jnr Graphic Designer
My first Graphic Design role was helping a start-up company in the electronic cigarette market,.My role involved product design, photo shoots and support with marketing campaigns and assets.
My first Graphic Design role was helping a start-up company in the electronic cigarette market,.My role involved product design, photo shoots and support with marketing campaigns and assets.
08
2011
Graduated From Maidstone University of The Creative Arts
After a 3 year course in Visual Communications, I finished my degree with Honours and could not wait to get started in my career as a graphic designer.
Published - D&AD Annual for my final year brief response for the music giant Ministry of Sound
After a 3 year course in Visual Communications, I finished my degree with Honours and could not wait to get started in my career as a graphic designer.
Published - D&AD Annual for my final year brief response for the music giant Ministry of Sound
How can we help
My Craft
Storytelling
To put pen to paper, from sketch to screen. Storyboarding is an essential skill I have honed over the years to create better mocks, animations and videos.
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Concepts
Ideation and creation is my bread and butter, with years in reactive and fast paced agencies I have developed a quick process for conceptual design
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Digital Design
An area of specialism over recent years, an increasingly important area of design with more and more of the world turning digital. This passion is now my main focus.
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Technology
I love to nerd out with technology. This gives me an edge in campaign creation with new and emerging technology used for more interesting experiences.
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UX to UI Process
A greatly overlooked element that effects more of graphic design than people like to think. It's way more than digital!
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Creative Strategy
Apart from using tools, a significant portion of my time is dedicated to aiding customers, clients, and colleagues about the appropriate use of assets, processes, and strategies – knowing when and why to implement them or when to disregard them altogether.
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Testimonials
Some positives
“James took more of a leadership role on our latest brand creation, Fyous. He created
everything from the name, logo, colours and brand guidelines. James has always blown me
away with his brand names. He has nailed it every time. Travel torque was one of the best.
James has led as head of brand at Fyous, directing our every move and guiding/educating
our graduate designer while managing many other spinning plates.”
everything from the name, logo, colours and brand guidelines. James has always blown me
away with his brand names. He has nailed it every time. Travel torque was one of the best.
James has led as head of brand at Fyous, directing our every move and guiding/educating
our graduate designer while managing many other spinning plates.”
"I always look forward to collaborating with James. He’s a smart guy with a huge passion for design, but he has that rare ability to make fabulous art work in an engaging marketing context. Whatever he’s working on, he’s the kind of person who won’t rest until he is certain the client will be eye-poppingly happy. James is incredibly popular with his colleagues and our clients are always delighted by his work. “
JC brings much more to the creative department than just design, he’s a great thinker and during the time I had the pleasure of working with him, he showed a keen ability to interrogate briefs, solve difficult communication problems and translate that thinking into relevant work that was soundly thought through. He has a playful and positive outlook allied to a mature attitude to his work, and can be utterly relied on in pressure situations. Don’t play him at pool; do build sandwiches with him at lunch.
25
BRANDS CREATED
11
LIVE SITES
13
Years Experience
3
Awards
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